AI Marketing MBA

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Course curriculum

1. AI Marketing MBA
2. Outcomes
3. Introduction
4. Course Overview
1. Introduction to AI
2. AI In the Business World
3. History
4. What's Generative AI?
5. Types of Generative AI
6. Models
1. Tool: Content Fly
2. Coca Cola
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3. Virgin Voyages
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1. IDEATION
2. Tool: Nichness
3. Prompts for trends, ideation, strategy and value proposition
4. Silicon Sampling
5. Prompts for validating your assumptions and rating your ideas
6. Tool: Venturus AI
7. Prompts for Brand Names & Style Guidelines
8. Tool: Namelix
1. PRODUCT-MARKET FIT
2. MARKET SIZING
3. Prompts for TAM, SAM & SOM
4. Market Research
5. Fine Tuning with LangChain
6. COMPETITIVE INTELLIGENCE
7. Prompts for Competitor Analysis
8. Tool: Crayon
9. Tool: Kimola
10. USER RESEARCH
11. Prompts for User Research
12. Tools: Choros.ai
13. Tools: Spoke
1. PERSONAS
2. Prompts for customer personas and jobs to be done
3. Prompts for the ideal customer
4. Tool: Spark Toro
5. CLUSTERING
6. Agglomerative Hierarchical Clustering
7. Tool: Delve AI
8. PSYCHOGRAPHICS
9. Collecting Data
10. Tool: Audiense Insights
1. GO TO MARKET STRATEGY
2. Prompts for Product Strategy Frameworks and Opportunity Trees
3. Tool: Digital First AI
4. Prompts for Experiment Design, Pricing Conjoint and Business Models
5. Prompts for Customer Journey Mapping
1. AWARENESS
2. Landing Page
3. Tool: Mixo
4. Tool: Writesonic
5. Prompts for Landing Pages
6. Content
7. Will AI replace Copywriters?
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8. Tool: Jasper
9. Tool: Content at Scale
10. SEO
11. Tool: Surfer SEO
12. Prompts for SEO Keywords & Optimisation
13. Prompts for Schema Markup & XML Sitemap
14. Tool: Kwrds.ai
15. Tool: World Lift
16. Tool: Agility Writer
17. AI Check
18. Tool: GPT-2 Output Detector Demo
19. Tool: Copy Leaks
20. IMAGE GENERATION
21. Tool: Adobe Firefly
22. Tool: Midjourney
23. Tool: DALL.E 2
24. Examples by Coca Cola
25. Examples by Coca Cola
26. Tool: Stable Diffusion, Automatic 1111
27. Tool: Prompt Base
28. Tool: Magic Flow
29. Social Media
30. Tool: Canva & Chat GPT
31. VIDEO
32. Prompts for Short Form Videos
33. ChatGPT for Video Editing
34. Tool: Lumen5
35. Tool: Runway
36. Tool: Pika Labs
37. Tool: Kaiber
38. Tool: Stable Diffusion
39. AVATARS
40. Avatars in Marketing
41. Tool: D-ID
42. Tool: Synthesia
43. Tool: Hey Gen
44. Tool: Yepic.ai
1. Acquisition
2. Google Responsive Search Ads
3. Prompts for Google Display Network Recommendations
4. Prompts for Responsive Search Ads & Display Ads
5. Facebook & Instagram
6. Prompts for Facebook Ads
7. Tool: Markopolo
8. Tool: Adext
9. Tool: Hawke AI
10. Managing Up
11. Prompts for investigating conversion decline
12. Prompts for negotiating an increased budget
13. Image Multivariant Testing
14. Tool: Marpipe
1. Activation
2. CHAT BOT
3. Tool: Botsonic
4. Tool: Flowise AI
5. Web Personalisation
6. Tool: Mutiny
7. Tool: Persado
8. Tool: If So
1. Revenue
2. PREDICTIVE MODELLNG
3. Dataiku
4. MorphL
5. Data IQ
1. Retention
2. Obviously AI
3. Customer Feedback Intelligence
4. Essence
5. Enterpret
6. Unitq
1. Benchmarking
2. Public Financial Reports
3. Tool: Companies house
4. Tool: Kaggle
5. Digital Analytics
6. Tool: SimilarWeb
7. Tool: SEMrush
8. Social Media Analytics
9. Tool: Brandwatch
10. Tool: Sprout Social
11. Customer Reviews & Feedback
12. Tool: Trustpilot
13. Tool: Yelp
14. Conclusion
1. Mitigating Risks
2. Legal Considerations for Generative AI
3. Generative AI Risks
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4. Monetising Generative AI Content
5. Step 1: Define your objectives and scope for using Generative AI in your business.
6. Step 2: Ensure your data sources are secure, transparent and managed safely.
7. Step 3: Understand the legal implications of Generative AI
8. Step 4: Pick the right Generative AI solution for your organisation
9. Step 5: Understand the limitations of Generative AI
10. Step 6: Implement human-in-the-loop validation processes and safeguards
11. Step 7: Ensure transparent communication of generative AI for customers and the workforce
12. Step 8: Create an incident response plan for GAI issues
1. What's Next
2. Evolution of AI
3. AI Adoption Curve
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4. The AI Arms Race
5. "AI agents will be everywhere. Billion dollar companies will come from a small team that deploys ai agents."
6. Autonomous Agents
7. Auto GPT
8. Multimodal AI
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9. SEO to Semantic Search
10. ChatGPT Adoption
11. Google vs. ChatGPT
12. Chat GPT Plugins
13. JSON-LD for Semantic Search
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About this course

£320.00
165 lessons
0 hours of video content

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AI Marketing MBA

AI Marketing MBA

Course curriculum

WELCOME

INTRO TO AI

ART OF THE POSSIBLE

1. IDEATION

2. PRODUCT-MARKET FIT

3. PERSONAS

4. GO TO MARKET STRATEGY

5. AWARENESS

6. ACQUISITION

7. ACTIVATION

8. REVENUE

9. RETENTION

10. BENCHMARKING

RISKS & CONSIDERATIONS

WHAT'S NEXT

About this course

Discover your potential, starting today